Chronic Love

In Romania’s crowded festival scene, our client wanted to create a niche event that will outstand amongst the outdoor electronic music based festivals, placing the Magura Aerodrome on the Romanian map of techno events.
Being at the first attempt, the attention to details and visual integrity of the festival were our major concerns developing Chronic Love’s brand identity.

Therefore, in the absence of visual content from the past editions we were forced to resemble the festival’s environment through graphic design and illustration.

In Romania’s crowded festival scene, our client wanted to create a niche event that will outstand amongst the outdoor electronic music based festivals, placing the Magura Aerodrome on the Romanian map of techno events.

Being at the first attempt, the attention to details and visual integrity of the festival were our major concerns developing Chronic Love’s brand identity.

Therefore, in the absence of visual content from the past editions we were forced to resemble the festival’s environment through graphic design and illustration.


LOGO


The core concept behind the design of the logo, based on a leafy heart, is pushing forward the definition of the term “Chronic”.
We also made an analogy to the concept of grounded (which grows roots). Therefore what grows roots, grows leafs too.
Our client's requests were to target both people from Sibiu (the festival's hometown) as well as all the major cities in Romania.

As a solution, we decided to partner with BlaBlaCar, a popular ride sharing service in Romania. Also, we worked with some influencers, in order to reach the young, millennial audience.


SOCIAL MEDIA



instagram

We decided to use the profile as a one-page event poster divided into fifteen posts, with a twist. Whenever you clicked on each of these tiles, a 15-seconds long video is playing, showcasing each one of the artists that were headlining at the festival. The artists were sorted alphabetically behind each one of the tiles.


facebook

In order to get a larger amount of people reached on Facebook, we teamed up with some more visible partners. One of them was BlaBla Car, an international ride-sharing platform, who also created a unique link for the people who wanted to find a ride heading to Chronic Love.

We made an animated video for the festival. Actually, there were seven of them for each day of the week prior to the festival but it would have been rather daft to make a playlist with seven clips for just a word change.

VIDEO


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