The Vine

The Vine is a stylish bistro in Bucharest named after it’s staggering vine garden they have in their yard.

Our mission was to show off their fusion dishes as well as the eclectic environment as well as reimagining the brand’s identity.

The Vine is a bistro in Bucharest and we've been working with since September 2017.

LOGO


We wanted both to create a bolder identity of the brand and to underline the inspiration for our client's brand name - the vine in the bistro's yard.
Also we emphasized the positioning and the values of the brand through a bold statement: Local de viță - meaning a high-bred place focused on quality.
Our client's request was to show off their fusion dishes. Our approach was that of placing them in a context, as well as framing the bistro's environment.

PHOTOGRAPHY


We had to design a website that should both emphasize the interior design of the location and to be user-friendly for the clients who would like to book a table or check the bistro's menu.

WEBSITE


We've created a dynamic website that incorporated a 360 virtual tour of the bistro in the webpage's background that can be triggered with the mouse or device movement. Our concept was that the customers of the bistro should be familiar with the location before they arrive.

Our client's request was to target people interested in wines, with medium to large incomes.

The strategy we came up with was pretty straight-forward: we rolled out an Instagram campaign to educate our followers on wines. Also, we planned a wine-tasting event where the wine-making brand, Catleya, showcased their 2017 Freamat wines collection.


SOCIAL MEDIA


instagram

We initiated a campaign on Instagram named Wednesday Wine in order to provide more information on the wines that our client serves.



Let's work together!