Clonda Pharmacy is a family owned business, started in 1992 in Timisoara, Romania, which is still manufacturing, to date, their own in-house cosmetics and healthcare products such as lotions or even antibiotics.
The client requested a rebranding campaign that would both emphasize the brand’s heritage, with a modern touch, as well as advertising the brand’s in-house crafted products.
Our core concept behind the design process of Clonda’s logo was to illustrate the fact that the brand is more than just a drug store. Clonda also produces their own cosmetics and healthcare products
On the other hand the logo combines rounded corners with sharper edges in order to suggest the fusion between their heritage and their fresh looks with a modern touch
This was one of our most design-intensive projects, due to the fact that we had to create a broad range of key visuals ranging from brochures and leaflets to product labels, as well as social media content.