Case study:

    The Vine Bistro

    Building the brand identity and communication strategy for a fancy bistro in Bucharest.


    The Vine Bistro

    The Vine Bistro is situated on Strada Popa Nan in a venerable building that has been modernized by Zada Architecture, who approached the interior design with a minimalistic cooling affect as an abstraction to the cozy vine flourished garden.


    Our client is positioned as a stylish restaurant with a taste for quality. The Vine Bistro’s focus is oriented towards quality of service, aesthetics and great taste .

    Our job was to emphasize those characteristics and make it obvious that their place serves fine dishes paired with great wines. A venue for fine-dining in a minimalist yet unique scenery rather than a fancy, poshy and overpriced one.

    Logo Design

    We wanted both to create a bolder identity of the brand and to underline the inspiration for our client’s brand name – the vine in the bistro’s yard.
    Also we emphasised the positioning and the values of the brand through a bold statement: Local de viță – meaning a high-bred place focused on quality.

    Social Media Campaign

    Our client’s request was to target people interested in wines, with medium to large incomes.
    The strategy we came up with was pretty straight-forward: we rolled out an Instagram campaign to educate our followers on wines.
    Also, we planned a wine-tasting event where the wine-making brand, Catleya, showcased their 2017 Freamat wines collection.