Festivalism is, in fact, owned by Taxi & Take Off. You might look at it as one of our side projects dedicated to some of our main hobbies: music and festivals.
Due to its capabilities you may see it as a news platform, tickets selling website or, as we like to call it, a music festivals driven community hub.
The logo was designed to illustrate the element that drives the platform: music. Festivalism promotes various musical genres, therefore the approach had to be rather neutral. With this in our minds we decided to design it as easy to understand as possible avoiding the niche elements.
On the other hand we wanted to design a logo that can be integrated with ease in our partners’ visual identity, Festivalism being a platform that promotes such a broad range of music festivals approaching a sheer amount of musical genres.