In Romania’s crowded festival scene, our client wanted to create a niche event that will outstand amongst the outdoor electronic music based festivals, placing the Magura Aerodrome on the Romanian map of techno events.
Being at the first attempt, the attention to details and visual integrity of the festival were our major concerns developing Chronic Love’s brand identity.
Therefore, in the absence of visual content from the past editions we were forced to resemble the festival’s environment through graphic design and illustration.
The core concept behind the design of the logo, based on a leafy heart, is pushing forward the definition of the term “Chronic”
We also made an analogy to the concept of grounded (which grows roots). Therefore what grows roots, grows leafs too.