Our client’s requests were to target both people from Sibiu (the festival’s hometown) as well as all the major cities in Romania.
As a solution, we decided to partner with BlaBlaCar, a popular ride sharing service in Romania. Also, we worked with some influencers, in order to reach the young, millennial audience.
We decided to make a little fun of the new logo for Bucharest’s Administration, which was release during our campaign.
A real time marketing campaign based on an incident at Sunwaves Festival.
We decided to use the profile as a one-page event poster divided into fifteen posts, with a twist. Whenever you clicked on each of these tiles, a 15-seconds long video is playing, showcasing each one of the artists that were headlining at the festival. The artists were sorted alphabetically behind each one of the tiles.