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    Case study:

    Chronic Love Festival

    Building the brand identity, communication strategy and the social media content for a niche music festival.

    CLIENT:

    Chronic Love Festival

    Chronic Love was a one time only niche music festival held on an airfield near Sibiu, Romania! The target audience is minimal-house and techno enthusiasts from all around the country.

    Context

    In Romania’s crowded festival scene, our client wanted to create a niche event that will outstand amongst the outdoor electronic music based festivals, placing the Magura Aerodrome on the Romanian map of techno events.

     

    Being at the first attempt, the attention to details and visual integrity of the festival were our major concerns developing Chronic Love’s brand identity.

     

    Therefore, in the absence of visual content from the past editions we were forced to resemble the festival’s environment through graphic design and illustration.

    Logo Design

    The core concept behind the design of the logo, based on a leafy heart, is pushing forward the definition of the term “Chronic”
    We also made an analogy to the concept of grounded (which grows roots). Therefore what grows roots, grows leafs too.

    Graphic Design

    We designed pretty much everything for the festival. Our approach was a very minimalist one, to reflect the musical profile – ro-minimal. 

    gallery

    Real time irony

    A real time marketing campaign based on an incident at Sunwaves Festival.
    gallery

    No Rules But Facts

    We wanted the festival attenders to feel free so we renamed the so called rules to facts
    gallery

    Choices

    We designed the bar menu too
    gallery

    Preparty

    There were a couple of promo parties. We designed the posters. This is one of them
    gallery

    The Main Poster

    The full line-up poster for the festival

    Animated Video Announcement

    We made a short animation video on a budget to announce the full line-up and the festival’s activities.

    Social Media Strategy

    We managed the social media accounts of the festival, using them to keep the audience in touch with the line-up  updates, festival rules and activities.