Case study:

    Chronic Love Festival

    Building the brand identity, communication strategy and the social media content for a niche music festival.


    Chronic Love Festival

    Chronic Love was a one time only niche music festival held on an airfield near Sibiu, Romania! The target audience is minimal-house and techno enthusiasts from all around the country.


    In Romania’s crowded festival scene, our client wanted to create a niche event that will outstand amongst the outdoor electronic music based festivals, placing the Magura Aerodrome on the Romanian map of techno events.


    Being at the first attempt, the attention to details and visual integrity of the festival were our major concerns developing Chronic Love’s brand identity.


    Therefore, in the absence of visual content from the past editions we were forced to resemble the festival’s environment through graphic design and illustration.

    Logo Design

    The core concept behind the design of the logo, based on a leafy heart, is pushing forward the definition of the term “Chronic”
    We also made an analogy to the concept of grounded (which grows roots). Therefore what grows roots, grows leafs too.

    Animated Video Announcement

    We made a short animation video on a budget to announce the full line-up and the festival’s activities.

    Social Media Strategy

    We managed the social media accounts of the festival, using them to keep the audience in touch with the line-up  updates, festival rules and activities.