Chronic Love Festival
In Romania’s crowded festival scene, our client wanted to create a niche event that will outstand amongst the outdoor electronic music based festivals, placing the Magura Aerodrome on the Romanian map of techno events.
Being at the first attempt, the attention to details and visual integrity of the festival were our major concerns developing Chronic Love’s brand identity.
Therefore, in the absence of visual content from the past editions we were forced to resemble the festival’s environment through graphic design and illustration.
We designed pretty much everything for the festival. Our approach was a very minimalist one, to reflect the musical profile – ro-minimal.
No Rules But Facts
We wanted the festival attenders to feel free so we renamed the so called rules to facts
Animated Video Announcement
We made a short animation video on a budget to announce the full line-up and the festival’s activities.