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    Case study:

    Playdrop

    Handling a gaming consoles rental service launching campaign as well as their communication strategy and brand identity

    CLIENT:

    Playdrop

    Playdrop is a company located both in Sibiu and Cluj-Napoca that rents PlayStation consoles at home alongside a few games to play. They also have a gaming spot in Sibiu.

    Context

    The client‘s request was to build their brand identity, website and a commercial video to promote their product and services.

    We had to communicate to our client’s audience, as simple as possible and as quickly as possible all the available games in stock for renting.

    The site has to be separated into two areas: Delivery and Game Room.

    Logo Design

    The concept behind the logo was to illustrate in a playful manner the fact that our client is delivering gaming solutions. Not only the video games, but a whole experience.
    So we went a little further thinking about how a gaming console might save the party or a night with the friends, just like the air dropped aids. Therefore we came up with this idea.

    Fast Development

    That’s what we call a sprint. Due to some last minute logistic changes on our client’s side we had to rebuild most of the website in only two days. We’re actually proud of how this went.